Don’t assume a church website needs a photo of a steeple. Instead, you need to know why your website exists, who it’s for, and what you want users to do.
If you don’t know ‘what’ you want your ‘who’ to do, your website could be leading your target audience in the wrong direction.
Can you answer in less than three seconds who your website is for? Find out why the knowing the “who” is important.